The Unbeatable Toyota: Why It's One of the Best Car Brands

By: Whitehorse Toyota   |   31 Oct 2023

When it comes to car brands, Toyota is one of the most popular and reliable choices. Toyota has been in the business for over 80 years and has become a household name around the world. It is unsurprising that Toyota is the best-selling car brand globally, with more than 10 million cars sold annually. In this article, we will explore the top reasons why Toyota is the undisputed best car brand.


Toyota has consistently been ranked as one of the most reliable car brands in the world. According to a study conducted by Consumer Reports, Toyota is the most reliable car brand, with a reliability score of 97.2 percent. This means that Toyota cars are less likely to break down or require costly repairs compared to other car brands. Toyota's focus on quality and reliability has earned them a loyal customer base who trust the brand to provide them with a car that will last for years.


Toyota has also made significant contributions to the automotive industry in terms of safety. Toyota cars are equipped with advanced safety features such as anti-lock brakes, airbags, and electronic stability control. In 2017, Toyota was named the safest car brand in the world by the Insurance Institute for Highway Safety (IIHS). Toyota has also been a leader in the development of hybrid and electric cars, which are more environmentally friendly and safer compared to traditional gasoline-powered cars.

Fuel Efficiency

Toyota has been a pioneer in the development of fuel-efficient cars for decades. Toyota's Prius was the first mass-produced hybrid car, and since then, Toyota has continued to lead the way in developing hybrid and electric cars. Toyota's focus on fuel efficiency has not only helped to reduce emissions but also helped car owners save money on gas. Toyota's fuel-efficient cars are not only good for the environment but also for your wallet.


Toyota cars are known for being affordable, making them accessible to a wide range of consumers. Toyota offers a variety of vehicles at different price points, from the budget-friendly Yaris to the luxurious Lexus. Toyota's affordability has made it a popular choice for first-time car buyers, families, and anyone looking for a reliable car at a reasonable price.

Resale Value

According to Kelley Blue Book, Toyota cars consistently rank high in resale value, making them a great investment for car buyers. Toyota's reputation for reliability, safety, and fuel efficiency has helped to maintain the value of their cars over time. This means that Toyota car owners can sell their cars for a higher price compared to other car brands.


Toyota is not just a reliable car brand; it is also an innovative one. Toyota has been a leader in the development of hybrid and electric cars, which are more environmentally friendly and efficient compared to traditional gasoline-powered vehicles. Toyota has also been working on developing self-driving cars with the aim of making driving safer and more convenient. Toyota's commitment to innovation has helped them stay ahead of the competition and provide car buyers with cutting-edge technology.

Customer Service

Toyota's commitment to customer service is another reason why it is the best car brand. Toyota has a reputation for providing excellent customer service, which has earned them a loyal customer base. Toyota's customer service is not just limited to when you buy a car; it extends to the maintenance and repair of your car. Toyota has a vast network of dealerships and certified repair centers, making it easy for car owners to have their cars serviced and repaired.

Shop Toyota Vehicles at Whitehorse Toyota

Toyota is the undisputed best car brand for several reasons. Toyota's focus on reliability, safety, fuel efficiency, affordability, resale value, innovation, and customer service has made it a popular choice among car buyers. Toyota's commitment to developing environmentally friendly and efficient cars has also helped to reduce emissions and protect the environment. If you are in the market for a new car, Toyota is undoubtedly a brand worth considering.

Choose Toyota for your next car purchase and experience the quality and value that comes with owning a Toyota vehicle. Whitehorse Toyota is one of the most trusted Yukon car dealerships that offer a wide selection of new and used cars, trucks, and SUVs from Toyota. Our knowledgeable staff is dedicated to helping you find the perfect vehicle that suits your needs and budget. Contact us today to schedule a test drive and start your journey to owning a Toyota.


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