Get Into the Hype of the Hybrid

Big news, Whitehorse: the 2024 Toyota Prius and Prius Prime Plug-in Hybrid have arrived in the Yukon, redesigned and ready to go! You’d be hard-pressed to find a sedan that’s easier on the environment - or your wallet - than Toyota’s revolutionary Prius. With winter-ready AWD, two powerful new powertrain options, and an abundance of impressive standard features, the 2024 Prius is proving once and for all that there can only be one OG hybrid hero.

"It's always been cool to avoid spending stacks of money on gas, but it hasn't always looked it. The redesigned Toyota Prius makes a meaningful effort to change that. The new Prius comes with front-wheel drive and 194 horsepower. All-wheel drive is available, which comes with a tiny horsepower bump to 196.  For the first time, the Prius is both stylish and reasonably fun to drive, all whie achieving better fuel economy than before. It has a jump on its compact competitors, which are slowly falling in line behind the Prius by adding hybrid powertrains. We can't believe we're saying it, but the Prius is a fun—and cool—choice, which helped secure it a 10Best Cars award for 2024."

An Economical Choice

Under the sleek exterior, this industry-leading hybrid car is engineered to give you more for less. 2024 Prius’ unique AWD-e uses electric motors that operate independently to provide extra traction to the rear wheels. The 5th generation all-new 196-hp hybrid powertrain creates the perfect synergy between gas and electric power, using just 4.8L of fuel for every 100 km spent on Whitehorse roads.

The plug-in Prime’s three-range drive modes allow you to maximize your efficiency as you switch between EV Mode, EV Auto, and Hybrid to suit the driving conditions. Give your 2024 Prius Prime a full charge within 5.5 hours at home or at any of the many charging stations across Northern Canada, and take advantage of up to 1,035 km of driving range before needing to hit the pumps!

Comfortable and Versatile

The 2024 Toyota Prius is available in 4 distinct models to suit a range of needs and budgets: Prius, AWD-e, Technology AWD-e, and Technology. No matter which option you choose, you’ll hit the Yukon with an arsenal of features designed to deliver a driving experience that sparks joy, including a peppy 2.0L four-cylinder engine, heated front SofTex seats, 8-speaker audio system, Bluetooth connectivity, exciting TNGA platform-fuelled driving dynamics, and loads of cargo space thanks to Prius’ hatchback body design.

Test Drive the 2024 Prius & Join the Hybrid Revolution

It’s been more than 20 years since the first Toyota Prius drove onto the scene and paved the way for greener possibilities, and this hybrid continues to be a leader for eco-friendly vehicles that don’t compromise on tech, safety, performance, or style. New 2024 Prius and Prius Prime models have landed at Whitehorse Toyota, and we can’t wait to show you all that this iconic hybrid sedan has to offer. Book your test drive today!


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111 Range Road, Whitehorse, YT Y1A 3E5